SBI General Insurance Unveils 'Chuniye Bharosa, Apno Sa' Brand Campaign
The campaign specifically focuses on increasing consumer awareness regarding health insurance and long-term financial security.
Renowned actor Pankaj Tripathi has been appointed as the brand ambassador to enhance brand visibility and emotional connect with the audience.
The initiative aims to strengthen the company’s identity as a 'dependable family protector' while boosting overall brand recall across urban and rural markets.
Significance: This move highlights the growing trend of leveraging celebrity influence to bridge the trust gap in the competitive Indian insurance sector.
Key Facts / Static GK
Headquarters: Mumbai
Joint Venture Partners: State Bank of India and Napean Opportunities LLP
Practice Quiz — 7 March 2026
Q1. Which index will serve as the base for the new derivatives approved by SEBI for the Bombay Stock Exchange in March 2026?
Q2. Who has been appointed as the Brand Ambassador for SBI General Insurance's 'Chuniye Bharosa, Apno Sa' campaign?
Q3. Regarding the 'YES Essence Women’s Salary Account', which of the following statements is/are correct? I. It offers a ₹5 lakh top-up health cover. II. It provides 5% cashback on the Elegance Debit Card up to ₹10,000 annually. III. The minimum age for eligibility is 18 years.
Q4. From which date has IRDAI proposed the mandatory adoption of Indian Accounting Standards (Ind AS) for all insurers?
Q5. What regulatory change by SEBI in December 2025 facilitated EPFO's investment in the Raajmarg Infra InvIT (RIIT) IPO?
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