APPOINTMENTS
Brand Ambassadors
MS Dhoni and Jasprit Bumrah Appointed as Brand Ambassadors for BHIM and Uniqlo
NPCI BHIM Services Limited (NBSL) has appointed cricketing legend Mahendra Singh Dhoni as the face of the BHIM (Bharat Interface for Money) app campaigns.
Dhoni's role will focus on promoting the app's ease of use, security features, and its mission to drive financial inclusion across Tier 1-3 cities.
Simultaneously, global apparel retailer Uniqlo has signed Indian fast bowler Jasprit Bumrah as its brand ambassador for the Indian market.
The Uniqlo partnership aims to connect with youth and sports-oriented audiences to strengthen the brand's presence in India.
Exam Perspective: High-profile sports personalities are often utilized by both government and private sectors to leverage mass trust and recognition.
Dhoni's role will focus on promoting the app's ease of use, security features, and its mission to drive financial inclusion across Tier 1-3 cities.
Simultaneously, global apparel retailer Uniqlo has signed Indian fast bowler Jasprit Bumrah as its brand ambassador for the Indian market.
The Uniqlo partnership aims to connect with youth and sports-oriented audiences to strengthen the brand's presence in India.
Exam Perspective: High-profile sports personalities are often utilized by both government and private sectors to leverage mass trust and recognition.
Key Facts / Static GK
BHIM App Launch: 30 December 2016
NPCI (National Payments Corporation of India) Chairman: Ajay Kumar Choudhary
Uniqlo is a Japanese casual wear designer and retailer.
NPCI (National Payments Corporation of India) Chairman: Ajay Kumar Choudhary
Uniqlo is a Japanese casual wear designer and retailer.
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