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LAUNCHES Government Initiatives

Government Launches SHE-Marts to Empower Rural Women Entrepreneurs

The Indian government has introduced 'Self Help Entrepreneur (SHE) Marts' to provide a dedicated retail ecosystem for women-led enterprises.
These marts are being established under the Deendayal Antyodaya Yojana National Rural Livelihoods Mission (DAY-NRLM).
The initiative aims to create structured retail outlets that allow SHG members to bypass middlemen and sell their products directly to consumers.
By focusing on rural women entrepreneurs, the government intends to improve market access and sustainable livelihoods for Self-Help Groups (SHGs).
Exam Perspective: This initiative highlights the government's push for financial inclusion and female labor force participation in rural India.

Key Facts / Static GK

DAY-NRLM Launch Year: 2011
Ministry Responsible: Ministry of Rural Development
SHG full form: Self-Help Group

Practice Quiz — 25 March 2026

Q1. Which organization developed the 'Real-time Internal Audit Portal' launched by the Ministry of Rural Development?

Q2. The Lipulekh Pass, which is set to resume border trade in 2026, connects India with which of the following regions?

Q3. What is the new minimum investment requirement for Social Impact Funds (SIFs) as per the SEBI 213th Board Meeting reforms?

Q4. Under the DEA Fund Scheme 2014, after how many years of inactivity must a bank transfer the credit balance to the RBI?

Q5. According to the National Generation Adequacy Plan, what is India's projected total power capacity by the year 2035–36?

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